The African Heritage Foundation (AHF), in an effort to create an innovative way of knowledge sharing and fund raising, has produced an audio reggae newsletter called “Pumping”. “Pumping” is an 80 minute CD that tells of issues that face the African in the Diaspora, activities hosted by the AHF, events and personalities, which are Afrocentric in content and not featured in any of our regular media outlets.
“Pumping” is sold for the price of $3 and is produced every two weeks. Ten per cent of the profits generated from the sale of “Pumping” will assist in the financing of AHF projects. It is important to the producers of "Pumping" and the AHF that we are not overly dependent on the donations and sponsors of others to implement our projects. Drawing from the strength of Marcus Garvey’s Negro World publication to advance such a mission, the AHF intends to create our own media corporation that will include this audio newsletter, our website, a community based newspaper and an online radio station. It is intended that as the AHF grows financially stable, we will operate our own traditional broadcast radio station.
The African Heritage Foundation sees an urgent need for media that promotes Pan African content. There is no denying the power of media; it has been the fundamental guardian of our social consciousness and shapes our attitudes and outlooks. It is becoming more dominant year by year and more than a tool for entertainment, it is a political and cultural weapon of mass indoctrination. It is a central aspect of modern human culture and all the dominant powers have engaged it as a critical aspect of development.
The US military’s role in Hollywood and in the music industry is no longer a secret. They are used as tools of propaganda for the “War on Terror,” destabilising communities and governments, encouraging deviant behaviour or for the purposes of spreading propaganda around the world. Top Gun, Black Hawk Down, GI Jane, Saving Private Ryan and Pearl Harbour are all blatant collaborations between the Pentagon and Hollywood, a relationship of mutual exploitation for promoting the American Empire and demoting the African Empire.
So what is the role of music in our media, in the Pan African struggle? Music, especially reggae, has an enduring quality, which channels human expression into bodies of work that can be broadcast globally. Since the 1970s, reggae has become one of the most profound narratives supporting African awareness and pushing our liberation movement away from colonialism. It is often said that the Africans in the Diaspora, especially the youth, are more given to the intake of information audibly rather than through reading. Considering that the primary source of negative stereotyping of Africa is done via media, it is critical that Africans globally reuse this media to restore African pride and rebuild self esteem.
When people who have disposable income to spend on all the trappings of life, including parties, shows and movies, do not support our created media forms, they are sending a clear message. They are saying that they have no value for liberating media. They confirm what Eurocentrism says, “Africans don’t care about their own history.” The theory of supply and demand explains the reason you can listen to the radio, read a newspaper or even attend the majority of our entertainment events and find much to destroy us mentally and physically and very little that liberates. The future is ours to create or destroy.
Assist the African Heritage Foundation in its Pan African media creation mission by purchasing “Pumping” at the low price of BDS $3. You can also contribute to the effectiveness of our media creation initiative by subscribing to this website. The AHF is now in the process of creating island wide distribution networks for “Pumping,” so if you are interested in working with the Foundation to make “Pumping” a popular form of Pan African mass media, please email us at firstname.lastname@example.org or send us a WhatsApp message at 246 268 7084 or 246 823 9710.
Yearly subscriptions are $60 Bds, delivery to "Pumping" subscribers free.
"Pumping" is available at Bro Prophet in the Vendors Mall located at the top of Swan Street.
Many thanks for your contribution.